"Today's protein consumers are looking for better options that help them meet their macros without sacrificing ingredient integrity, great taste, or convenience," said Heba Mahmoud, senior director of brand innovation at Elmhurst 1925. "With Clean Protein, we're excited to bring shoppers a ready-to-drink option that eliminates the usual category tradeoffs – each creamy variety delivers 27g of high-quality protein with fewer calories, less sugar, no artificial anything, and a smooth, creamy taste people will actually crave. Too often, shoppers have had to choose between clean ingredients and a protein shake that genuinely tastes good, and that's exactly the gap we set out to solve. Elmhurst has always been committed to offering the cleanest, creamiest, and most nutritious plant-based options on the market, and Clean Protein was developed to meet those same high standards. We're thrilled to meet shoppers in a new aisle and bring better plant-based nutrition to more households than ever before."

Clean Protein debuts in four indulgent, crave-worthy flavors designed to deliver both performance and taste without any chalkiness:

• Pistachio Crème – An elevated take on a trending flavor, crafted with Elmhurst's velvety pistachio milk and real vanilla extract for a creamy, indulgent finish.
• Sea Salt Chocolate – Elmhurst's twist on the ultimate classic is crafted with real, rich cocoa, creamy cashew milk, and a pinch of salt for a rich, comforting and indulgent flavor.
• Vanilla – This fan-favorite flavor is crafted with real vanilla extract and dreamy cashew milk for a smooth, creamy taste with just a touch of natural sweetness.
• Strawberries and Cream – Crafted with real strawberry puree and creamy cashew milk for a bright, juicy flavor that's perfectly nostalgic and anything but artificial.