Lifeway Foods launches Power Play shake at Barry's Fuel Bar locations
Lifeway Foods Inc. is partnering with Barry's for its Find Your Strength challenge, fueling participants with the newly launched, kefir-packed Power Play shake available at Barry's Fuel Bar locations nationwide.
The Lifeway Power Play shake blends Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, providing a protein- and probiotic-packed boost to energize workouts and support recovery.
The Find Your Strength challenge runs from Jan. 26 through Feb. 25, with participants choosing their track: 12 classes in 30 days or 20 classes in 30 days. This global challenge spans Barry's Red Rooms worldwide, and all class modalities count toward the goal. Participants who complete the challenge will be recognized for their accomplishments, with rewards and incentives provided by Barry's.
"Our probiotic-rich kefir provides protein and essential, bioavailable nutrients to support gut health, recovery, and overall wellness," said Julie Smolyansky, CEO of Lifeway Foods. "It's a natural fit for Barry's Find Your Strength challenge, and we're excited to help participants fuel their workouts and recover with a shake that's both nourishing and delicious."
The Lifeway Power Play shake will be available at Barry's Fuel Bar locations nationwide throughout the challenge, providing a convenient and delicious way to boost performance and recovery after each class. Lifeway will also be setting up a kefir smoothie bowl bar at Barry's Hamptons studios this summer, allowing guests to fuel up with probiotic-rich creations after their workouts.
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