The new ice pop features a cheerful Bluey face design that delights fans the moment they unwrap it. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. Made with less sugar and colors from natural sources and no artificial dyes or synthetic colors, the Popsicle Bluey ice pop reinforces Popsicle's commitment to simple, parent-approved ingredients.  

"Bluey is a phenomenon that resonates deeply with kids and parents alike, and that made it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy," said Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Co. "Bluey celebrates imagination, kindness, and family connection and those values align perfectly with what Popsicle has stood for across generations."

"Bluey celebrates family and everyday play and we're happy to team up with Popsicle to bring this fun new treat to families for those joyful moments together," said Jill Cook, Senior Director of Licensing, BBC Studios.

Popsicle Bluey ice pops will be available in six-count packs at major retailers nationwide for an MSRP of $6.29.