Oolie expanding line-up of egg-based dips and yogurts with direct-to-consumer launch

Oolie dips and yogurts — Courtesy of Oolie.

Oolie is launching a direct-to-consumer platform at ooliefoods.com, giving consumers across the country a chance to stock their fridges with its now-cult favorite dips and yogurts, the Morristown, Tenn.-based company says.

Each product starts with upcycled free-range eggs blending them into irresistibly creamy bases then adds real vegetables, herbs, and spices for flavor that belongs on any table, from post-yoga snacks to game-day sandwiches.

“Oolie was born from the idea that eating better should still feel joyful,” said Faith Ferguson, vice president of sales and marketing at Oolie Foods. “We wanted to create something that feels creamy and comforting but made from clean ingredients you can trust. It’s for the people who crave food that works hard and tastes even better.”

The products offerings include:

• Dairy-free dips - Oolie’s colorful dips are made with real vegetables and seasonings for a clean-label richness that fits any mood. Flavors include yellow curry, garlic and herb, Mediterranean tomato, spicy pepper, and red beet bliss.

• Dairy-free yogurts - Reminiscent of silky custards, these yogurts combine protein and pleasure in equal measure. Flavors include vanilla, key lime, berry blend, and banana cream.

Consumers will be able to mix and match with build-your-own boxes, sample packs, or à la carte favorites. Orders ship within two business days, with free shipping on orders over $30 and a 20% discount on first-order samplers and bundles.

The company says it isn’t trying to imitate dairy, it’s creating an entirely new category. High in protein, endlessly versatile, and made from upcycled ingredients, it turns clean eating into something worth craving. With this new expansion, Oolie brings more ways to eat well without compromise, making it easier to satisfy every taste and various dietary preferences and restrictions, it says.