Promised Land Dairy debuted Old-Fashioned Eggnog.

This limited-time product will be available at select grocers throughout the holiday season and comes in a 32-oz. size.

“Promised Land Dairy takes pride in offering rich, creamy and indulgent flavored milks year-round with our absolutely delicious Midnight Chocolate and Very Berry Strawberry milks, but there is no denying that Old-Fashioned Eggnog is a fan favorite. We’re thrilled to bring it back for another holiday season,” said Flavia Panza, chief marketing officer for LALA U.S., which owns Promised Land Dairy. “When the holiday hustle takes over, Old-Fashioned Eggnog invites you to take a break and savor the season.”

Those lucky shoppers who find themselves in Texas during the holiday season can visit the festive Ice Village event at Houston’s Rice Village, where Promised Land Dairy will show visitors that it can be nice to be naughty. Bow-tie clad servers will help visitors sample the rich and creamy eggnog and give them a chance to join the “naughty” list by accepting a free product coupon for themselves or to be nice and pass it on to the next person. The more people on the “nice” list, the greater the prizes! Whether they choose to be naughty or nice, shoppers then have a fun photo op moment where they pull a golden lever and add their names to the “naughty” or “nice” list. The festive and fun activation will be in Houston Dec. 12 to 14.