My/Mochi launched Dubai Chocolate Style Mochi Ice Cream in the United States. My/Mochi has created its own version of the viral trend - creamy pistachio flavored ice cream, crunchy kadayif made from Turkish phyllo dough, and chocolatey bits wrapped in chocolate flavored mochi dough.

"My/Mochi is grounded in the mission to encourage and enable people to take a moment of their day and taste the joy," said Brigette Wolf, chief marketing officer, My/Mochi. "That is why we are always listening to our fans, scrubbing social media and thinking 'what unique experiences can we give our consumers that nobody else can.

Dubai chocolate has become a stand-out flavor and major influence across many food and beverage categories – but hadn't made its way to mochi ice cream. We saw an opportunity to be the first to make that happen, and we couldn't be more excited about this launch, from the product to the packaging to the retailers who are selling it," Wolf added.

Beginning this month, consumers can find the item at select club stores and then nationwide at retailers by spring of 2026.