My/Mochi launched Mochi Ice Cream Sandwiches — mochi ice cream balls hugged by two soft cookies — inspired by the Gen Z consumer seeking multi-textured, joyful eating moments.

"Gen Z is one of the most expressive and experiential generations when it comes to food," says Brigette Wolf, Chief Marketing Officer, My/Mochi. "We scroll through TikTok and Instagram and are constantly inspired by how they personalize their experiences—playing with texture, temperature and mood. Our new mochi ice cream sandwiches are a response to their creativity, an opportunity to bring a little taste of joy to their day."

The first two flavors—Strawberry Mochi Ice Cream and Sugar Cookie and Vanilla Mochi Ice Cream and Chocolate Chip Cookie—will be sold as 2.45-oz single-serve sandwiches for $2.99. They will launch exclusively on Gopuff, offered first to its FAM members as part of a National Ice Cream Day promotion.

Orders for frozen "Chunks, Bites and Dough" increased 220% on Gopuff year-to-date in 2025, compared to the year prior, demonstrating increased customer interest in poppable frozen treats within the already popular ice cream category on Gopuff.

"Our customers have always loved ice cream, and this year we've seen a significant rise in demand for single-serve frozen treats," said Carly Bickerstaff, Vice President of Merchandising at Gopuff. "We want to be the go-to destination for discovering new and exciting products, and we know the new My/Mochi Ice Cream Sandwiches will be a huge hit. We can't wait for our customers to try them, just in time for Ice Cream Day and the hot summer months."