Babybel launches Stranger Things-inspired cheese alternative
In honor of fifth and final season of Stranger Things, Babybel is launching its Hellfire Cheese Alternative. Inspired by the show's Hellfire Club, this limited-time flavor marks the brand's first-ever spicy variety, offering the same soft, smooth texture fans love with a hot twist. This exciting collaboration expands Babybel's broadening portfolio of delicious snacks.
Tapping into the heat of the moment and the excitement around the fifth and final season of Stranger Things, Babybel Hellfire Cheese Alternative delivers a flavor punch worthy of the Hellfire Club's seal of approval. Whether snacking during late-night gaming battles or Hawkins High study sessions this limited-edition Babybel is built for fans who crave boldness, the company said.
Babybel Hellfire Cheese Alternative will be on shelves for a limited time now through January 2026, beginning with an exclusive rollout at Kroger and starting in December, it will be available at additional retailers including Albertsons and Brookshire. The new offering is wrapped in Babybel's iconic wax and will be available for a suggested retail price range of $5.99 for a six-count pack.
"We're thrilled to introduce Babybel's latest innovation by bringing together two cultural favorites – Stranger Things and spicy snacking – in a flavor-filled way that feels fun and unexpected," said Jessica Dillon, Senior Brand Director for Babybel. "As fans crave both bold flavor and bold entertainment this launch couldn't come at a better time."
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