Kraft Mac & Cheese introduces limited-edition Pizza flavor
Courtesy of Kraft
Kraft Mac & Cheese is serving up a slice with its newest limited-edition flavor: Pizza. With bold, savory notes of garlic and classic Italian spices, Kraft captures the essence of a classic slice in every bite, bringing pizza-y goodness to its signature mac & cheese, the company said.
To celebrate the launch, fans in New York City, Chicago, and Detroit can get Kraft’s newest flavor delivered just like a pizza straight to their doorstep in as little as 15 minutes in a custom Kraft Mac & Cheese pizza delivery box. Fans can order on Gopuff starting Friday, Aug. 1, while supplies last. In addition to the new flavor and custom box, fans’ delivery will include packets of red pepper flakes for any spicy pizza lovers who want to customize their Kraft Mac & Cheese.
“Pizza is such an iconic food, and we wanted to create something totally out of the (blue) box to introduce the world to our newest limited-edition flavor,” said Cheryl Barbee, communications director, Kraft Mac & Cheese at The Kraft Heinz Co. “From the scented delivery box to the rapid delivery timing, red pepper flakes, and even our note to the fans which we designed to look like a ‘guest check,’ we really lean into the sensorial elements of the pizza delivery experience. We know mac & cheese and pizza fans are going to love it, and we can’t wait for them to try our newest flavor.
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