Membrane technology preserves taste while reducing alcohol content
Consumer demand for mindful drinking options continues to surge.

Beverage technology company ALTR is announcing the successful completion of a $5 million seed funding round to commercialize its alcohol removal technology. The company's proprietary Flavor-First process enables the creation of premium low-alcohol drinks that maintain the full sensory experience.
Backed by investors in the beverage and technology sectors, French investment fund Demeter led the round, with participation from Suntory Global Spirits, Techmind, AZ Venture Capital Inc., FTW Ventures, Bluestein Ventures, Solvable and Xinomavro. The funding will accelerate product development and expand ALTR's partnerships with some of the world's top wineries as consumer demand for mindful drinking options continues to surge.
Preserving taste
ALTR's flavor-First alcohol removal technology was developed specifically for the compounds and structure of alcoholic beverages and engineered for precision ethanol removal at a molecular level, ALTR's method is non-destructive and non-intrusive—preserving the full sensory experience: flavor, structure and mouthfeel. Starting with the wine industry, this breakthrough allows the creation of premium low-alcohol offerings that honor the craftsmanship of traditional winemaking.
"ALTR is on a quest to remove the stigma of less alcohol for both the consumer and the beverage maker, pairing cutting-edge technology with craft traditions," said Richard Schatzberger, ALTR's founder and CEO.
ALTR's team combines membrane scientists with winemakers to ensure both technical precision and sensory excellence. The company's low-environmental-impact process aligns with growing sustainability demands in the beverage industry.
Source: ALTR
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!







