Sixty-two percent of Americans leave paid time off (PTO) on the table each year, and July marks the halfway point, siggi’s stated. So, the company is stepping in to change that with the PT-YO Challenge: an opportunity to receive $5,000 and a flight voucher to finally take the break you’ve earned.

The catch? The brand is encouraging you to cut the excuses and take all your allotted PTO this calendar year. siggi’s makes simple, high-protein skyr with not a lot of sugar—because less sets you free. That belief extends beyond food. In a culture obsessed with doing more, siggi’s is on a mission to help people find their greatness by doing less.

“As an entrepreneur, I know how hard it is to step away,” said Siggi Hilmarsson, founder of siggi’s. “But stepping away is where the real breakthroughs happen. This summer, we’re motivating people to take their time—and take it seriously."