Halo Top, maker of lower calorie, higher protein ice cream, wants ice cream lovers to get paid for sticking to their resolutions with a "sweet" new endorsement deal.

The brand is building a team of "Halo Top Athletes" and offering them a $5K endorsement deal and plenty of Halo Top ice cream to stock their freezer and fuel their resolution journey. Of course, no endorsement deal would be complete without exclusive swag, a series of one-on-one coaching sessions and a talent manager. Selected Halo Top Athletes will share their journey online, showing how they are sticking to their resolutions while enjoying Halo Top ice cream every step of the way.

"It's pretty easy to get discouraged by New Year's resolutions when they are too rigid or limiting," said Ryan Roznowski, Halo Top Director of Brand Marketing. "But when there is a way to progress on our wellness journeys without having to cut out the things we love—like ice cream—sticking to New Year's resolutions is something we can all pull off."

"We can't wait to help our Halo Top Athletes pursue their goals—whatever they might be—and prove that delicious light ice cream and wellness resolutions can go hand-in-hand," added Roznowski.

Applications are open now until Jan. 20, and the final roster of Halo Top Athletes will be announced Feb. 20.