Dairy Business Association announced that the annual Dairy Strong conference will return to Green Bay on Jan 14 to 15 for the 2026 event.  

The 2026 conference, to be held at the KI Convention Center, will focus on how the dairy community continues to lead with purpose — one person, one policy and one farm at a time. Dairy Strong programming will feature timely political updates, insights into the dynamics of producer-processor relationships and strategies to continue to grow a stronger future for dairy through innovation and the latest advancements.

"At the Dairy Business Association, we’re focused on the future of dairy and strive to lead with purpose through collaboration and connection,” Tim Trotter, DBA CEO, said. “Shaping the future takes one action at a time—whether it’s one person, one policy or one farm. Together, we can truly make an impact.” 

This past January, the annual conference brought together more than 400 attendees, representing over 150,000 cows. The 2026 event will be the third year that Dairy Strong will take place in Green Bay, kicking off at one of the city’s greatest attractions: the historic Lambeau Field stadium.