Lacerta Group LLC announced the rollout of its Seal N’ Flip packaging.

The Seal N’ Flip design is estimated to reduce packaging costs by up to 25%. Unlike anything else available, the new design flips the script on traditional packaging, placing the lidding film on the bottom. This results in a product-forward display that is eye-catching, elevates shelf appeal to consumers, and is estimated to reduce the use of plastic by up to 50%, the company said.

For food processors and manufacturers focused on operational efficiency, Seal N’ Flip is a production-efficient packaging line that minimizes material waste and integrates easily into existing processes, the company added.

“Grab-and-go shelf real estate - especially in the refrigerated section - is highly competitive, so we designed the Seal N’ Flip™ packaging and stand to give brands a distinct edge,” said Craig Muldrew, Lacerta’s vice president of marketing. “By using the stand to position products vertically to feature our unique back-facing lidding design, prepared foods are front and center, creating a standout, premium look that speaks to the way consumers shop - with their eyes first.”

For retailers and brands who love the Seal N’ Flip concept but need a specific look, Lacerta can commercialize customized packaging solutions in as little as six to eight weeks. The product will be generally available in August.