Lantana Foods continues to reinvent the hummus, Mediterranean-inspired food with a fresh rebrand for its Fusion Hummus lineup.
Carving a new niche for its distinct flavor combinations, the new, fully recyclable packaging also features the brand’s signature vibrant colors, mouth-watering food photography and creative usage ideas — think a bright red strawberry with a dollop of Dark Chocolate Hummus — designed to inspire shoppers, the Ferndale, Mich.-based company says.
Made with plant-forward ingredients that appeal to one in three consumers demanding flavor variety in food products, Lantana's fusion hummus includes:
• Sriracha Carrot: Creamy white beans are topped with roasted red peppers and apricots for the ideal balance of sweet and spicy.
• Black Bean Hummus: Rich, savory black beans with a spicy corn relish topping that is perfect as a spread or guacamole alternative.
• Cauli Pizza Crust: Featuring a white bean base and savory marinara basil sauce for pizza cravings, conquered.
• Dill Pickle Hummus: A classic hummus topped with diced dill pickles ready to spread on sandwiches or wraps.
"Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits," said Megan Trout, director of brand management at Lantana Foods. "Our fusion hummus checks all the boxes: fun, flavorful and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli."
The new brand coincides with Lantana's retail expansion across the country, where Lantana’s hummus is available for a suggested retail price of $4.99.