DOVE Ice Cream introduces #MiniWinMonday movement
Courtesy of Mars Ice Cream
Celebrating every win, no matter how small, is proven to boost confidence and fuel more progress. "Still, too many wins go unseen, which is why DOVE Ice Cream is here to change that with #MiniWinMonday, a movement that recognizes and celebrates the small wins, one chocolate-coated, creamy bite at a time," the company said.
"Finally got around to finishing that novel you started reading last year? That's a win! Mailed that package that's been sitting by your door for two weeks? That's a win too…and a win definitely worth claiming with DOVE Ice Cream Minis. To make celebrating even sweeter, DOVE Ice Cream is teaming up with fun and relatable influencers like Dudette with Sign, the internet's favorite no-nonsense reminder queen, to hype us up and share free boxes of DOVE Ice Cream Minis," Dove stated.
"Mars Ice Cream created #MiniWinMonday to give the small wins in life the space to be celebrated," said Chanel Gant, Mars Ice Cream Marketing Director. "And with two new Dove Ice Cream flavors — mocha and strawberry — Mars brings you even more ways to treat yourself to some me time and take a moment to acknowledge the little moments that deserved to be celebrated."
Starting May 19, consumers can share your Mini Win using #MiniWinMonday on a designated Instagram post, click on the link in bio and you'll be eligible to receive a coupon for a free box of DOVE Ice Cream Minis (while supplies last). Full giveaway rules can be found at www.dovechocolate.com/MiniWinMonday.
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