Wells Enterprises, in collaboration with Ferrara Candy Co. and Trolli, is launching Trolli Gummi Pops.

Trolli Gummi Pops offer the brand's signature soft and chewy gummi texture in a frozen treat, available in two sour flavor combinations. Each pop features dual-tone neon colors and unique two-in-one flavor combinations, like Cherry Lemon and Grape Strawberry.

"We've taken what fans love about Trolli – the vibrant dual colors, unique texture and flavor combinations – and reimagined them in an innovative frozen format that's truly the first ever of its kind," said Isabella Chia, chief marketing officer at Wells. "Our team worked tirelessly to perfect that signature soft, gummi Trolli texture in a frozen treat. Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats."

"Our Trolli brand is always about pushing the boundaries. And with the new Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for Trolli consumers to experience the sour-brite profile they love…now in a frozen gummy form," said Greg Guidotti, chief marketing officer at Ferrara.

Trolli Gummi Pops are available in two formats:

• Multi-pack boxes containing 10 Trolli Gummi Pops (SRP $5.99)
• One-count Trolli Gummi Pops (SRP $2.99)

Trolli Gummi Pops are available in the frozen treat section at major retailers nationwide, including Walmart, grocery chains, and convenience stores like 7-Eleven.