It all goes back to more than a century ago, when Tillamook dairy farmers embarked on their maiden voyage aboard the Morning Star, a boat built out of the founding farmers' love of dairy and used solely to share full-flavored products beyond the Oregon Coast.

“For over a century, our farmer-owned co-operative has shared the same determination that inspired those aboard the historic Morning Star. Since the ship’s maiden voyage, we’ve continued to deliver an unwavering commitment to quality ingredients you can taste,” said Kate Boltin, executive vice president of Marketing at TCCA. “Generations of dairy fans have fueled our passion for delivering premium cheddar, and that’s why we are going overboard this year by gifting a literal boatload of cheese.”

Since 1,909 pounds of cheese isn’t enough for a celebration this size, Tillamook is giving the first 15,000 people who enter a free cheese coupon worth up to $6. Visit www.tillamook.com/boatload-of-cheese to enter.

As the brand sets sail on its 116th year of going overboard for dairy, it unveils the new brand campaign. Paying tribute to the iconic Morning Star that sits proudly on packaging, the creative pays homage to the brand’s origin story and to fans who share its passion for unbelievably good dairy.

The omnichannel campaign, developed by Leo Chicago, calls to attention the brand's foundation as a farmer-owned dairy co-op and features a series of content and heartwarming creative that nods to the Morning Star.