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    New Dairy Products

    Nurri introduces new flavor

    Nurri Vanilla Tray Gravity beverage
    January 30, 2025

    Nurri, a lifestyle brand that debuted its Chocolate Protein Milk Shake nationwide last fall, has now released its Vanilla Protein Milk Shake.

    To meet growing demand and countless customer requests for more flavors, Nurri is already available in the Northwest region, and will start rolling out in the Midwest and SF Bay Area starting in February, followed by all other regions. Nurri uses advanced ultrafiltration technology to create a creamy, lactose-free beverage while retaining essential nutrients and protein.

    The price is $19.99 for a 12-pack of 11oz cans, now available at Costco in Washington, Oregon, Idaho, Montana, Utah, and Alaska before rolling out nationally The San Francisco Bay Area, select cities in Nevada, and the Midwest region, including Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin will get the new product starting in February, followed by all other regions in March.

    It offers 30g of protein, 10 essential vitamins and minerals, 1g of sugar, lactose-free, made with ultra-filtered milk in 100% recyclable aluminum cans.

    “The excitement around our Chocolate launch has been amazing, and our fans couldn’t wait to see what’s next,” said Adam Tollefson, director of marketing. “They asked, and we delivered! Just four months after launch, we’re excited to introduce our new Vanilla flavor. Uniquely versatile, it’s perfect on its own or as a base for creative mix-ins. Stay tuned as we continue to hit more Costco clubs over the next two months.”

    KEYWORDS: milk shakes protein

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