Heisman Trophy contender teams with The Dairy Alliance

Jaxson Dart.png — Photo courtesy of The Dairy Alliance

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, is trying to score a touchdown with its new 'Milk’s Got Game" campaign. The alliance is teaming with Ole Miss Quarterback Jaxson Dart to connect with consumers across the Southeast about the nutritional and delicious benefits of dairy milk in sports nutrition.

Dart, regarded as a potential contender for the 2025 Heisman Trophy, is joining fellow quarterbacks from the Southeastern Conference (SEC) to engage with consumers about the benefits of dairy milk. These football stars are competing on social media to demonstrate how dairy milk is a game-changer in sports nutrition, offering hydration, high-quality protein, and essential nutrients for muscle recovery.

“By adding Jaxson Dart, we’re excited to broaden our reach throughout Mississippi and the Southeast to highlight the value of dairy milk for consumers,” said Geri Berdak, CEO at The Dairy Alliance. “Our mission is to support local dairy farmers and highlight dairy milk’s benefits for both personal health and the dairy industry. With athletes like Jaxson joining Milk's Got Game, we’re connecting with new audiences and inspiring more individuals to choose dairy milk for optimal performance and recovery.”

Milk’s Got Game already features top college athletes from powerhouse SEC schools. Jaxson Dart joins an impressive roster of athletes, including Carson Beck of the University of Georgia, Nico Iamaleava of the University of Tennessee, and Brock Vandagriff of the University of Kentucky.

Together, these athletes are showing their followers how dairy milk is the MVP when it comes to sports hydration. Packed with essential nutrients, natural electrolytes, carbohydrates, and eight grams of high-quality protein per glass, dairy milk is fueling athletes’ peak performance, recovery, and endurance like never before.

“Drinking dairy milk gives us protein and electrolytes to stay strong, hydrated, and on target all season,” said Dart. “I’m proud to represent Mississippi in this campaign and spread the word about milk’s nutrition benefits with The Dairy Alliance.”