Publix teams with The Dairy Alliance to promote milk's benefits
he two joined forces to attend the Peachtree Health & Fitness Expo at the Georgia World Congress Center in Atlanta, with 4,000 bottles of milk to giveaway.
Publix is partnering with The Dairy Alliance, a nonprofit whose intention is to redefine the vitality of milk's advancements in personal performance. The two joined forces to attend the Peachtree Health & Fitness Expo at the Georgia World Congress Center in Atlanta, with 4,000 bottles of milk to giveaway.
The Dairy Alliance exhibit in Hall C4 will have team members on-hand to share educational information about the benefits of dairy milk, which has fueled athletes for centuries and delivers a strong combination of natural nutrients to aid muscle repair, rehydration, and replenishment. Researchers credit milk's natural electrolytes, carbohydrates, and high-quality protein for its effectiveness that surpasses water and sports drinks.
Attendees can learn tips for how to reach their performance goals through diet including the use of dairy milk from Marie Spano, MS, RD, CSCS, CSSD, one of the country's leading sports nutritionists and a nutrition communications expert. She is a highly celebrated and sought-after dietitian by pro players in the NFL, NBA, MLB, MLS, and other sports leagues. Spano is an expert in sports supplements, nutrient timing, sweat testing, hydration and electrolytes, blood work interpretation, and meal planning.
Attendees can meet Marie at the Expo from 12 p.m. to 3 p.m. on July 2 – 3 to learn about the key nutrition tools and resources essential to athletes for performance. Spano is the lead author of "Nutrition for Sport, Exercise, and Health" and the author of several book chapters for the NSCA. She has also attended several leading athletic training conferences to speak on a variety of topics, including strength training and sports nutrition.
When stopping by the exhibit, attendees will be provided with all of their pre-race needs including a free bottle of cold chocolate milk or white milk, cooling towels, cowbells, pompoms, and stickers. The Expo leads up to the world-famous Peachtree Road Race and will feature more than 40 exhibitors on July 2-3 from 10 a.m. to 6 p.m., which is open to the public.
"Our team is honored to be working with The Atlanta Community Food Bank in providing donations to communities in the fight against hunger throughout the Southeast," said Geri Berdak, CEO at The Dairy Alliance. "The Peachtree Road Race is the world's largest 10K and brings thousands of visitors to the Expo. We're thrilled to be involved in such a great opportunity to help runners perform their very best and recover from the race by drinking dairy milk, nature's original sports drink."
The 4,000 bottles of milk were donated by Publix. Through these efforts, Publix and The Dairy Alliance will be helping to raise donation dollars and supply local communities with nourishing food items to The Atlanta Community Food Bank.
"At Publix, we're honored to team up with the Dairy Alliance to support the Atlanta Community Food Bank. As food retailers with a caring team, we see it as our duty and privilege to help fight hunger in Atlanta," said Nicole Krauss, media relations manager for Publix Super Markets.
Photo courtesy of Publix.
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