Lifeway Foods wins Good Housekeeping 2024 Parenting Award
RTD probiotic beverage in a no-spill, BPA-free pouch furthers gut health in children.
Lifeway Foods Inc.’s Organic Strawnana ProBugs Whole Milk Kefir was named a winner in Good Housekeeping's 2024 Parenting Awards.
Specially formulated to appeal to young kids' taste buds and sense of fun, Lifeway ProBugs are delicious, nutritious and bioavailable drinks that are great for on-the-go snacking, the Morton Grove, Ill., company states. Lifeway ProBugs are also packed with 12 strains of live and active probiotics to help support the microbiome and set kids up for a lifetime of health and vitality.
ProBugs have been a key innovation in the Kids Food and Beverage Market, which Research and Markets projects will grow at a compound annual growth rate (CAGR) of 6.4% to reach $93.66 billion by the year 2032.
Now a beloved mainstay for families, Lifeway disrupted the U.S. children's food segment with the release of ProBugs in 2006, which were the first item to market with a no-spill, BPA-free pouch made with organic whole milk kefir, providing the calcium, vitamin D and protein to nourish growing kids. Plus, they're lactose intolerance-friendly, GMO-free, gluten-free and USDA-certified organic.
In addition to Strawnana, Lifeway ProBugs are also available in the kid-friendly flavors Goo-Berry Pie and Creamy Orange.
To find Good Housekeeping’s full list of winners, visit goodhousekeeping.com/parenting2024. Select winners can be found in the upcoming September/October 2024 print issue of Good Housekeeping.
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