"We're thrilled for Russell to be joining Casper's Ice Cream as CEO," said Daniel Penn, managing director at MidOcean, a private equity firm and majority owner of Casper's Ice Cream. "Russell has an exceptional track record when it comes to spearheading innovation and growth for high-profile brands and we're excited to leverage his leadership and deep expertise as we continue to build on our own successes."

Russell joins Casper's Ice Cream from Mars Inc., where he served as chief strategy officer and then as CEO of KIND Snacks North America. Russell has also held senior executive positions at Whirlpool Corp. and Boston Consulting Group.    

"I'm truly honored to join Casper's Ice Cream and be part of such an iconic brand with so much history. Casper's reputation for producing high-quality frozen treats precedes itself, and I look forward to working with the talented team here to build on that to create unforgettable experiences for our customers and their families for generations to come."

Russell is a graduate of Imperial College London and Harvard Business School. He was also recently appointed to the board of Airbel Impact Lab of the IRC, a humanitarian organization devoted to improving the lives of the world's refugees and displaced people.