Chinese dairy processor debuts Olympic ad
Chinese dairy giant Mengniu released on July 26 a thematic TV commercial to cheer for Chinese athletes striving for the best performance at the Paris Olympics.
Unveiled together with Zhang Yimou's team, it highlights presenting Chinese people's determination to surpass themselves, a quality that also shaped today's Mengniu from a purely regional dairy business in China.
Apart from greening deserts to craft organic milk sources over the past decades, Mengniu founded 30 green factories across China and an internationally certified "zero carbon" factory to further surpass itself as a staunch practitioner of sustainable development.
While forging ahead in the dairy industry, Mengniu joined the Worldwide TOP Program of International Olympic Committee (IOC) in 2019 to share Chinese people's pursuit of being better and stronger with global athletes and consumers.
This year, Mengniu will host activities with IOC to showcase how ordinary people honor the Olympic spirit and will bring as usual a group of Chinese youngsters to Paris to light up their dreams for winning glory for the country.
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