Danone announces Olympic partnership
Company states it is a way to promote and improve health through food and exercise for as many people as possible.
Danone announced its partnership with Paris 2024 Olympic and Paralympics Games a unique opportunity for the company to highlight the importance of eating a healthy diet and regularly exercising at all ages.
Because Danone believes in the importance of sports and a balanced diet with dairy and plant-based products for good health throughout life, it has formed a team of athlete ambassadors to carry its message of healthier lifestyles, good exercise practices, and responsible eating. It’s one more way to promote and improve health through food and exercise for as many people as possible.
That’s why Danone is unveiling its team of champions exactly one year before Paris 2024, in a captivating video with the retro charm of a vintage film. The narrative is almost cinematic, delving into the childhood of each athlete with striking realism. As this journey through time makes clear, they have always set a high bar. Each look back is paired with a sequence that connects us to the symbolic date of July 26, 2023— exactly one year before Paris 2024 —where we find them more determined than ever to reach the top of the podium.
Danone’s team of athletes consists of 8 champions: JACKSON RICHARDSON, MELVYN RICHARDSON, SOFYANE MEHIAOUI, CLARISSE AGBÉGNÉNOU, PAULINE FERRANDPRÉVOT, TYPHAINE SOLDÉ, SASHA ZHOYA and SANDRINE MARTINET- AURIÈRES.
“This team of athletes shares our vision for the Olympic and Paralympics Games Paris 2024 —the Games for a changing society. Hearing athletes talk about the importance of regular exercise and a healthier, more responsible diet makes this message even more impactful. Together, we’ll create a sustainable, responsible diet and a healthier lifestyle, with exercise as the primary motivation,” said Véronique Penchienati-Bosetta, Group Deputy CEO at Danone.
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