British Organic Dairy Co. unveils organic Cheddar cheeses
New packaging design elevates brand in 1,200 US stores.
Sales of Organic Herd’s British Organic Dairy Co. (BODC) range of great-tasting, traditionally made organic Cheddars are being boosted further by the adoption of a new striking pack design and more evocative brand descriptors, the company says.
The new look packs, which are appearing on the cheese fixtures of over 1,200 stores across the United States, are being exclusively distributed by Trugman-Nash.
The range consists of a rich yet smooth and buttery Sharp Cheddar; a bold and distinctive 12 month-aged Extra Sharp Cheddar; and a quintessential, complex and robust Cheesemaker’s Reserve Cheddar which is hand selected and extra aged.
Sales of BODC have grown strongly in the last year in both volume and value terms with its Extra Sharp Cheddar and extra aged vintage Cheesemaker’s Reserve Cheddar now in the top 10 of organic cheese SKUs sold in U.S., with Cheesemaker’s Reserve Cheddar up 37% in sales and 52% in volume units, according to SPINS retail data for the 24 weeks ending March 24.
Additionally, British Organic’s range of Cheddars are made using milk from pasture raised and grass-fed organic cows who are part of Organic Herd, the leading British farmer-owned 100% organic cooperative.
Organic Herd farmers are dedicated to an organic farming system that is accredited to the world leading UK and USA organic regulations to be free from the use of pesticides, herbicides, artificial fertilizers, GMOs and antibiotics.
“Sales of our British Organic Dairy Co.’s range of organic Cheddars are going from strength to strength,” says Ian Anderson, Organic Herd’s international manager. “Our success very much reflects the increasing emphasis that American food lovers are placing on seeking out great tasting premium cheeses that are crafted with passion, have genuine provenance and when it comes to being organic are planet positive.”
BODC cheeses are crafted based upon an authentic 100-year-old recipe tjatare, all of the BODC cheeses are made and matured in the heart of the Somerset countryside, only some 20 miles away from the historic village of Cheddar itself, the birthplace of Cheddar cheese.
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