Cracker Barrel Cheese pairs cheese and wine in new campaign
Cracker Barrel Cheese teamed up with Hampton Water Wine, Joel Gott Wines and sommelier André Hueston Mack to celebrate the start of summer with the brand’s award-winning cheeses expertly paired with equally exceptional wine.
“A great wine and cheese have the power to elevate any experience without compromising on time, money or effort,” said Amanda Vaal, brand director at Cracker Barrel Cheese. “We are thrilled to team up with André Hueston Mack, Hampton Water Wine and Joel Gott Wines to offer consumers these summer wine and cheese offerings that are dynamic, approachable and impressive every time.”
“I was introduced to Cracker Barrel Cheese long before I was able to have a glass of wine. Now as a sommelier, it’s a delight to see how much versatility these cheese pairings provide across many different settings and occasions,” said Mack. “Cracker Barrel Cheese was a natural choice to create these summer pairings with their depth of rich and bold flavors, while also providing a lot of personal nostalgia.”
Mack’s tasting notes include:
- Known as a food-friendly wine, Joel Gott Wines’ 815 Cabernet Sauvignon goes well with Cracker Barrel Cheese’s Extra Sharp Yellow Cheddar or Vermont Sharp White Cheddar & Gouda Cubes.
- Hampton Water Wine’s fresh and lively Rosé is an excellent choice to accompany Cracker Barrel Cheese’s Sharp White Cheddar Cracker Cuts.
Cracker Barrel Cheese’s “Impressive Every Time” summer campaign comes on the heels of the brand’s Artisan Flavors launch, featuring Truffle Cheddar and Dill Havarti. The new Artisan Flavors round out an extensive collection of cheese varieties including Sharp Yellow, Extra Sharp White Cheddar, Asiago, Gouda, Mixed Reserve and more.
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