Danone teams with Ashley Graham on National Streaming Day
On National Streaming Day (May 20,) OIKOS, Too Good & Co., and Light + Fit are partnering with Ashley Graham and top TikTok creators to bring people a better way to snack and stream with the REMIX Snack & Streamapalooza live event on TikTok.
According to a new survey by Danone North America, more than three quarters (78%) of Americans wish there were snacks with delicious, standout nutrition that they would be excited to reach for while streaming their favorite content. Enter REMIX, a new collection of mix-ins from OIKOS, Too Good & Co., and Light + Fit that is disrupting the yogurt aisle with knockout taste, epic toppings, and noteworthy nutrition. The REMIX line gives snackers varying options for high protein, less fat, or lower sugar snacks3 they can easily add into their snack lineup.
"People are snacking and streaming more than ever – it's just a way of life these days," said Rafael Acevedo, President/GM at Danone North America. "We're excited to bring the Oikos, Too Good & Co. and Light + Fit REMIX lineup into the mix, making it easy and delicious to snack wherever and whenever you stream. And we couldn't be more thrilled to work with amazing partners to bring standout content to provide the ultimate streaming experience."
our uniquely crafted content sets will go live across TikTok's streaming universe – from gaming and sports to the best of binge-worthy TV – featuring delicious snack options that are sure to be on repeat in your stream routine.
"I love snuggling up with my husband and unwinding with a streaming marathon of our favorite shows after a hectic day when I can. And let's be honest, a TV or movie marathon is not complete without the snacks!" said Ashley Graham. "That's why I'm teaming up with Danone to introduce the new REMIX line up of mix-ins for snacks that you can feel good about. I'm excited to get 'unready' with folks, sit back and dish on red carpet looks while savoring this new snack and streaming in style."
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