Belton Farms rebrands cheese products with eye-catching packaging
Fox serves a fitting mascot for Leicester, UK, produced aged hard cheese.
Elizabeth, N.J.-based Belton Farm, an exclusive Atalanta partner, has launched a re-brand of one of their bestselling products, Red Fox aged Red Leicester, their White Fox White Leicester and Smoked Red Fox.
Central to the redesign is more eye-catching packaging, featuring a vibrant color palette and greater emphasis on the brand’s playful fox to widen the products’ appeal. The Red Fox name is intentional, referring to the weather vane that has stood aloft Belton Farm since 1815. At the same time, a fox was a fitting mascot as the animal has served as the key symbol of Leicester and Leicestershire for centuries, perfect for a Red Leicester cheese.