Checkoff-led consumer research indicates that people believe the digestive system and microbiome are important not just for gut health but also for immunity, and mental and metabolic health. By simply typing “gut health” into a Google search, more than 1.7 billion results pop up, showing the desire to learn more. This is an area where consumer interest and scientific reality align. There’s a strong body of evidence on the wellness benefits of dairy foods on digestive health and newer, emerging evidence on how good gut health appears to be a gateway to better overall health.