Rich Products is expanding its portfolio of pizza doughs and crusts with an authentic, Italian-style lineup of pizza products.
“At Rich’s, we’re always looking at how we can elevate our pizza offerings, bringing products to market that we know consumers are looking for, while making sure these products are easy for operators to execute at a store level,” said Donna Reeves-Collins, senior vice president, Pizza & Flatbread Category, Rich Products. “Last year, our team traveled to Italy to gather inspiration and expertise that would enhance our portfolio with more authentically Italian products. In Europe, we tasted some of the best pizza we’d ever had and saw the opportunity to bring some of these products and innovation to the U.S. & Canada markets. We’re excited today to introduce several new Authentically Italian products that will help pizza operators expand their menus and drive excitement for consumers.”