Rich Products and Funfetti today announced a new partnership that is bringing the first and only Funfetti in-store bakery (ISB) products to the market. The duo is debuting several new sweet treats, including Rich’s Funfetti Celebration, Funfetti Celebration Cake, Funfetti Cheesecake, Funfetti Cheesecake Single Slice and Funfetti Bettercreme icing. 

These products will debut this year.

“This partnership combines the iconic Funfetti brand with Rich’s strong ISB category leadership,” said Alvino Battistoni, vice president, ISB&D Direct Chains, Rich Products. “Both Rich’s and the Funfetti brand have a long history of delivering innovative products and inspiring celebratory moments, so this collaboration is a natural fit. We’re excited to expand our portfolio, providing ISB operators with a fun lineup of offerings that we know consumers will love.” 

A quarter-sheet white cake loaded with colorful candy bits and topped with Buttercreme icing and sprinkles, Rich’s Funfetti Celebration Cake is perfect for any sweet celebration, stated the company. The Funfetti Celebration Cake has a shelf life of 365 days frozen and five days refrigerated.  

 Rich’s Funfetti Cheesecakes are packed with birthday cake flavor and feature colorful candy bits on top of a rich graham cracker crust, drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices and a whole six-inch, 24-ounce cake, these products are great for shoppers seeking anytime treats and dessert for special occasions. The cheesecakes have a shelf life of 365 days frozen, and five days refrigerated.

 A new take on Rich’s Bettercreme whipped icing, Rich’s Funfetti Bettercreme features a vanilla-flavor, Funfetti sprinkles and smooth, light, creamy taste. Packaged in a nine-pound pail, Funfetti Bettercreme has a shelf life of 540 days frozen and seven days refrigerated. 

“Funfetti has been delivering baking products to help families transform any day into a celebration for 30 years,” said Dan Anglemyer, Chief Operating Officer, Hometown Food Company. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.” 

Photo courtesy of Rich's.