Sales of store brands increased $10.1 billion to a record $236.3 billion last year compared to 2022, according to PLMA’s "2024 Private Label Report."
This represents a 4.7% rise in dollar sales in all outlets from Jan. 1 to Dec. 31, 2023,versus the same period the prior year, according to the report. Store brands bested national brands, which grew 3.4% in dollar sales.