"This transition to 100% rPET represents a significant commitment to soften Califia's environmental footprint," said Dave Ritterbush, CEO at Califia Farms. "While Califia is an inherently sustainable business thanks to the plant-based products we produce, we recognize the importance of ongoing, forward progress in our sustainability journey. By moving to 100% rPET for our iconic curvy bottle, we're taking a major step in reducing our reliance on virgin plastic and advancing the principles of a circular economy."

Through the brand's wide-ranging sustainability programs, including those led by an internal "Green Team," Califia has completed several light-weighting projects that have helped slash the total amount of plastic used in its caps, bottles, and labels. Between 2019 – 2023, these efforts have kept four million pounds of plastic from being made, the company said.

"Replacing virgin plastic with recycled plastic is a critical part of 'closing the loop' in a circular economy," said Ella Rosenbloom, vice president of sustainability at Califia Farms. "When it comes to circularity, we're focused on accelerating change and thoughtfully considering how best to innovate, circulate, and eliminate the plastic that we use. This rPET project has been an enormously rewarding and complex one that has involved countless team members focused entirely on driving positive impact."