Nelson-Jameson launched a revamped website to enhance its ecommerce experience.
The design, features, and interface were developed with extensive customer input and thorough research on user needs, with the goal of facilitating a streamlined end-to-end product distribution process. The launch is part of a larger brand refresh which includes an updated style guide and a new “Delivering the Exceptional” tagline as a guiding principle for employees to provide the top tier of customer service.