The 1971 song by Harry Nilsson states “You put de lime in de coconut, you drank ‘em bottom up.” However, when it comes to the dairy industry, consumers are putting de lime in the milk and drinking it up.
According to Circana, a Chicago-based market research firm, refrigerated oat milk sales were as hot as their tropical origins for the 52-week period ending Dec. 3. The subcategory achieved a 22% year-over-year dollar (YoY) sales gain to $93.4 million, while unit sales demonstrated strong strength, rising 8% YoY to 22.3 million.