siggi's to pay $10K to stay off a smartphone for a month
Other prizes will also be handed out.
Icelandic yogurt brand siggi's will give away $10,000, plus other prizes, to selected participants who can stay off their smartphone for one month.
"We're introducing a NEW kind of 'dry January' this year. Instead of abstaining from alcohol for a month, we challenge you to ditch your smartphone! We believe in the power of living a simpler life with fewer distractions. One of the biggest distractions in our lives today is our phone. In fact, the average person spends 5.4 hours on their phones each day," the company said.