In terms of ice cream and frozen novelty sales, matching a “Super Bowl champion”-level performance like those of the Chiefs’ quarterback Patrick Mahomes in 2020 and 2023, which occurred during the COVID-19 pandemic for ice cream, when consumers sought a home indulgence, is difficult to replicate.
Often after a championship run, an injury occurs, or players did not live up to prior results. However, the ice cream/frozen novelties category continues to move the ball in terms of dollar sales, although unit sales have unfortunately been stopped for no gain.