Novozymes launches probiotic that "may help the way America eats breakfast"
The new product is a part of Novozymes' commitment to driving innovation in biosolutions and promoting healthy, sustainable food choices.
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Novozymes launched ProSilience HU58, a probiotic with superior stability and low cost-in-use that may help change the way America eats breakfast, the company said.
85% of U.S. consumers say they would be interested in getting probiotics through functional food and beverages, according to a recent survey, and ProSilience HU58 is intended to address this trend. The probiotic can withstand harsh processing conditions, allowing it to become an ingredient in entirely new food categories – for example, breakfast cereal or coffee, the company states.
"ProSilience HU58 provides the clinically supported digestive and immune benefits that consumers demand," said Stephen Quinn, Novozymes Industry Manager, Functional Foods. "Its stability enables innovative products outside the dairy category, something important for pill-fatigued consumers who would prefer to get their probiotics in food rather than supplements."
The new product is a part of Novozymes' commitment to driving innovation in biosolutions and promoting healthy, sustainable food choices.
Traditional probiotics come with a number of challenges: they can be expensive, can create limitations in processing, and can suffer a shorter-than-expected shelf-life under the wrong conditions, Novozymes stated, adding ProSilience HU58 solves these problems.
"It is a cost-effective, spore-forming probiotic that is more stable in food and beverage applications than the market leader. Manufacturers can be confident that the cell count in the product is the same as on the label at the expiration date," it maintains.
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