Alcohol-free Baileys Ice Cream will be available in the ice cream section of Coles stores nationally and online as of Sept. 2023.  

The combination was facilitated by Asembl.

Baileys Ice Cream is a velvety ice cream enriched with the Baileys Irish Cream flavor combined with a decadent ripple, making it perfect to complement another dessert or to enjoy entirely on its own as the weather heats up, the company states.

“The combination of Baileys and ice-cream is truly a gorgeous treat. We are so excited to build on our relationship with Sara Lee and see them launch this fantastic ice-cream. They have done a great job in combining the deliciousness of Baileys with their velvety rich ice-cream. Lovers of Baileys and of ice-cream looking for an adult treat will absolutely love this,” said Diageo Senior Licensing Manager, Declan Hasset. 

“We are extremely excited to build on the success of our Sara Lee and Baileys dessert partnership with the launch of this delicious ice cream collaboration. Combining the creamy deliciousness of Sara Lee ice cream with the smooth and indulgent taste of Baileys is guaranteed to be a winner. We know that Australians today are looking for that little bit of indulgence and this product fits perfectly with this, especially with the festive months ahead,” said Sara Lee Head of Marketing and Innovation, Jo Matthews.   

The two brands were first united late last year with the successful launch of a Baileys Deluxe Baked Cheesecake and a Baileys Deluxe Chocolate Pudding in Coles stores nationally and online.  These two desserts were the first to launch combining the two brands.