Baileys introduces ‘reimagined’ coffee creamers
New licensee Danone North America worked with product innovation team to create the line of indulgent coffee creamers.
Baileys announced the debut of a new line of rich and creamy coffee creamers with a reinvented recipe. Available in three delicious flavors — The Original Irish Cream, Vanilla Cream and Mocha Mudslide — the nonalcoholic creamers are said to offer a truly indulgent premium taste that coffee enthusiasts deserve.
The reimagined recipe features the addition of more real dairy cream and the genuine Baileys Original Irish Cream flavor included in every sip. The new line is being reintroduced as part of a licensing agreement with Danone North America, based in Broomfield, Colo., and White Plains, N.Y., and global beverage company Diageo. Danone North America streamlined the product line, refreshed the packaging and expanded distribution to help consumers find their next everyday indulgence.
"We are so excited to re-introduce the Baileys line of delicious and indulgent coffee creamers," said Mac Krause, brand manager for Baileys creamers at Danone North America. "We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans — and new fans! — enjoy a splash of Baileys coffee creamer in their next cup of coffee."
The new line is available at grocery stores nationwide; the 32-ounce products have a suggested retail price of $3.99.