At first glance, one might not bat an eye about an industrial complex near a technical school in Columbia, the state capital of South Carolina. There is no large plant, nor large silos painted with cow-related colors.
However, the Palmetto State is perhaps where the next great dairy segment has been born: alcohol-infused ice cream. At the forefront of the alcohol-infused ice cream movement is PROOF Hard Ice Cream, led by Jennifer Randall, co-founder and CEO, and Dirk Brown, co-founder and chairman, who founded the start-up in 2014.