SustainabilityPackaging Technologies-Dairy Processors

KRAFT makes major change to Real Mayo and MIRACLE WHIP packaging

The Kraft Heinz Co. announced a new goal in 2023 to reduce the use of virgin plastic in its global packaging portfolio by 20 percent by 2030.

The Kraft Heinz Co. announced a new goal in 2023 to reduce the use of virgin plastic in its global packaging portfolio by 20 percent by 2030, a critical step in decreasing its use of fossil fuels and finding more sustainable product packaging options, the company said.

As part of this effort, KRAFT Real Mayo and MIRACLE WHIP plan to transition packaging to 100-percent recycled content in the United States beginning in 2024, in an effort to eliminate approximately 14 million pounds of virgin plastic.

This goal builds on the existing investments the Company has made across its portfolio to reduce plastic use and meet its broader packaging goals, including aiming to make 100 percent recyclable, reusable or compostable packaging by 2025, and aiming to reach net-zero greenhouse gas emissions by 2050, while halving emissions by 2030.

“To achieve our ESG goals, including to reach net-zero GHG emissions, we can’t continue to do things as we have in the past,” said Rashida La Lande, executive vice president, global general counsel, and chief sustainability and corporate affairs officer at Kraft Heinz. “We are investing in innovative technologies and partnerships that are critical to helping us redesign packaging, eliminate unnecessary plastic, increase our use of recycled content, and influence the adoption of reuse models. This is one more way we’re renovating our product portfolio to not only offer more sustainable options, but to deliver on our consumer expectations.”

Kraft Heinz is also exploring the use of alternative materials like fiber-based packaging with the hope that these cutting-edge innovations could be used for other packaging formats in years to come.