July 25 will mark the DQ brand’s 14th annual Miracle Treat Day, which is one of the largest single day fundraising events of the year for Children’s Miracle Network Hospitals (CMN Hospitals). On Miracle Treat Day, one dollar or more from every Blizzard treat sold at participating independently owned DQ locations throughout the United States goes directly to the non-profit organization, providing support to kids and families at local hospitals across the country, said Minneapolis-based International Dairy Queen Inc. (IDQ).
The funds raised are used to help bring happiness to the healing process at CMN Hospitals, including: critical treatments and lifesaving healthcare services; pediatric medical equipment; charitable care to help save and improve the lives of children in local communities nationwide; and facilities to ease stressful situations for kids — for example, rooms designed to look like an undersea adventure land or a spaceship, IDQ said.
“On Miracle Treat Day, we harness the joy of fans visiting DQ restaurants for their favorite treat and use it to better the families and communities that we serve,” said Maria Hokanson, executive vice president of marketing for American Dairy Queen Corp. “It’s the most meaningful fun you can have this summer.”
This year’s Miracle Treat Day activities will be taken to the next level through a partnership with the Holker Boss family — professional dancers and television personalities Stephen “tWitch” Boss and Allison Holker Boss, as well as their children Weslie and Maddox — who will create and deliver Blizzard treats to the children, families, nurses and doctors at Cohen Children’s Medical Center in New York City.
“Allison and I have been connected to CMN Hospitals for years and couldn’t be more excited to support this great organization in a new way through Miracle Treat Day,” said tWitch.
To partake in Miracle Treat Day, fans may visit participating independently owned DQ locations to purchase any Blizzard treat — from top-ordered Oreo offering to the new sour-then-sweet Sour Patch Kids variety and more, IDQ said.
As a national partner of CMN Hospitals for 35 years, the DQ brand has raised nearly $150 million for local children’s hospitals in the United States and Canada, where 10 million children are treated annually. On Miracle Treat Day 2018, DQ operators across the United States and Canada contributed more than $4 million to local CMN Hospitals, IDQ said.
Visit MiracleTreatDay.com to find participating DQ locations and connect on social media using @DairyQueen and #MiracleTreatDay.