Dairy checkoff amends Fuel Up to Play 60 NFL program
Fuel Up will work with schools and partners to deliver solutions and resources that increase access to milk and other dairy products.
The dairy checkoff marked its 13th year of impact through Fuel Up to Play 60 – a school wellness program in partnership with the NFL – while preparing an evolved strategy that will bring more partners together to support dairy’s role in youth wellness and improve education of the contributions of America’s dairy farmers.
Beginning this school year, the dairy checkoff will shift to the "Fuel Up" platform with a goal of bringing new and diverse partners together to expand opportunities to increase access to dairy with other nutritious foods and engage youth around healthy eating and food production.