Nonprofit certifier A Greener World announced The a2 Milk Co.’s Grassfed a2 Milk Whole Milk and Grassfed a2 Milk 2% Reduced Fat Milk are Certified Regenerative by AGW. This certification provides a whole-farm assurance of regeneration and sustainability, measuring benefits for soil, water, air, biodiversity, infrastructure, animal welfare and social responsibility.
Like all a2 Milk products, the company’s new line of Certified Regenerative by AGW milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products. Grassfed a2 Milk Whole Milk and Grassfed a2 Milk 2% Reduced Fat Milk come from cows that are raised outdoors on pasture and range in accordance with Certified Animal Welfare Approved by AGW standards, the highest animal welfare standards in the U.S. and Canada, for independent farms using sustainable agriculture methods.
Certified Regenerative by AGW ensures farms are meeting initial rigorous sustainability standards, but also continually improving. Recognizing every farm is a unique part of an ecosystem, the core of Certified Regenerative by AGW is a farm-specific, steward-led Regenerative Plan where producers assess risks, set goals and track progress toward their own meaningful milestones with support from qualified experts in agronomy, biodiversity, water quality and other fields. Plans are reviewed, approved and then audited on an ongoing basis by A Greener World, offering farmers and consumers a third-party source of accountability for each farm’s regenerative progress.
“As consumer interest in The a2 Milk Company brand continues to grow, adding a Certified Regenerative by AGW, grassfed version is a natural progression that meets rising demand in this premium segment. Like all a2 Milk products, the company’s new line of Certified Regenerative by AGW milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products," stated The a2 Milk Co. "Combining the digestive benefits that some people experience with a2 Milk with the growing popularity of grassfed milk that has positive impacts on our planet provides a compelling new dairy option for health-conscious and environmentally minded consumers that will also help us continue to build our brand.”
“We have a tremendous opportunity for positive change through our food choices, and the impacts achieved through Certified Regenerative by AGW are inspiring. Demand for sustainability continues to grow, and while the labeling landscape is constantly evolving, consumers are more savvy in distinguishing between legitimate, verified claims and misleading greenwashing. We are thrilled to partner with The a2 Milk Co. in validating their suppliers’ Certified Regenerative by AGW practices — and in doing so, help shoppers find products that taste great, match their values and have a genuine positive impact for people, animals and the planet," said Emily Moose, AGW executive director.