Menchie's Frozen Yogurt is gearing up for its "Sweet 16" this July with flavors and fun activities.

The celebration includes:

• A "Smile Challenge" game on the Menchie's app with gift card prizes of $1,000, $500, and $250
• Proprietary frozen yogurt flavors
• A new collectible spoon and limited-edition cup
• Raffles on Menchie's national social media pages

Menchie's starts its birthday celebration by bringing back a fan-favorite froyo flavor, Chocolate Cake Batter made with HERSHEY'S Chocolate, which launched in 2022 and immediately became a top-requested flavor. Continuing its commitment to provide 100% plant-based and vegan dessert options, Menchie's is also launching a new flavor, Vegan Cherry Rocket Pop Sorbet. Guests can enjoy their frozen yogurt creations in a special birthday cup, and with a new limited-edition collectible birthday spoon, both available while supplies last.

Menchie's is also re-launching the Smile Challenge game on its app where guests complete a gameboard for a chance to win a $1,000, $500 or a $250 Menchie's gift card

And to complete the birthday celebration, Menchie's will also be raffling off prizes such as gift cards, plushies, tumblers, and more.

"16 years of Menchie's means 16 years of smiles across the globe," said Elizabeth Berry, Menchie's vice president of marketing. "Menchie's is the perfect place for friends and family to spend quality time together and make memories. We feel blessed to have been a part of our guests' lives for the past 16 years, sharing celebrations such as birthdays, first dates, anniversaries, and afterschool snacks with them. We look forward to continuing to provide delicious frozen desserts and, of course, serving many more smiles throughout local communities worldwide for generations to come!"