As the Yasso brand prepares to hit $100 million in revenue in 2019, the company’s cofounders and current co-CEOs, Drew Harrington and Amanda Klane, are building the foundation for the next growth phase.

The limited-edition flavors will come in bars and new pint sizes.

What makes a consumer want to buy a cone of ice cream, a cup of gelato or even a scoop of frozen yogurt? Many can argue it’s a desire for something sweet, something to indulge in.