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Under the ice cream/sherbet category, ice milk/frozen dairy desserts and sherbet/sorbet/ices are all posting solid growth in both dollars (10% growth) and units (3% gain), IRI data reports. Nestlé saw sales increase a whopping 1,632% to $25 million; Blue Bunny, generated 78% YoY growth to $29 million; and Friendly’s grew its sales to $10 mllion, with a 34% YoY gain.
Hurry, limited-edition flavor only available in participating stores until Aug. 18.
June 29, 2022
Scottsdale, Ariz.-based Pinkberry introduced its new Lava Swirl frozen yogurt and smoothie, which is available in participating stores nationwide for a limited time until Aug. 18, the company says.
The brand tapped top-tier influencers to share their ‘Tastemonials’ of Yasso favorites and encourage followers to enter.
December 7, 2021
From Dec. 6 to Dec. 20, Boulder, Colo.-based Yasso Frozen Greek Yogurt said it is hosting a “Tastemonial”contest over TikTok to spread the message that its products are creamy, delicious and satisfying, despite also being better for you than traditional frozen desserts.
When we last covered sales within the retail ice cream/sherbet category (in our January 2021 issue), the segment was enjoying double-digit growth in both dollars and units. Eight months later — with stay-at-home dictates over and many consumers no longer indulging in as many comfort foods — retail ice cream/sherbet sales are not soaring quite as high.