TCBY (The Country's Best Yogurt) is celebrating National Frozen Yogurt Day on Monday, Feb. 6, by giving fans up to six-ounces of free frozen yogurt. 

Under the ice cream/sherbet category, ice milk/frozen dairy desserts and sherbet/sorbet/ices are all posting solid growth in both dollars (10% growth) and units (3% gain), IRI data reports. Nestlé saw sales increase a whopping 1,632% to $25 million; Blue Bunny, generated 78% YoY growth to $29 million; and Friendly’s grew its sales to $10 mllion, with a 34% YoY gain.

Frozen novelty sales are particularly enjoying robust strength. 

Scottsdale, Ariz.-based Pinkberry introduced its new Lava Swirl frozen yogurt and smoothie, which is available in participating stores nationwide for a limited time until Aug. 18, the company says.

In 2020, when many adults were working — and many children were learning — from home, sales of frozen dairy treats really took off at retail. 

From Dec. 6 to Dec. 20, Boulder, Colo.-based Yasso Frozen Greek Yogurt said it is hosting a “Tastemonial” contest over TikTok to spread the message that its products are creamy, delicious and satisfying, despite also being better for you than traditional frozen desserts.

Sales within the retail ice cream and frozen novelties segments have been traveling in two different directions of late.

Boulder, Colo.-based Yasso says it launched a new frozen Greek yogurt bar flavor, Birthday Cake, in celebration of the company’s 10-year anniversary.