Why the dairy category means much more than just milk
When we think about the Gen Z consumer, who is between 11 and 26 years old, it makes perfect sense that they are buying less than the national average.
Prior to joining Dairy Foods one year ago, I served as editor-in-chief of a music instrument magazine. The industry had been steadily strumming along, pun intended, for years, until a June 22, 2017 Washington Post article, titled: “Why my guitar gently weeps. The slow, secret death of the six-string electric. And why you should care.”
The story shook the industry at its core. Guitar manufacturers, as well as the trade organization, quickly scrambled to refute this story with data-backed evidence. The electric guitar did not die.